Albam is a premium menswear brand manufacturing within the UK & EU using locally sourced high-end fabrics. Working with founder Alastair Rae, my brief as Head of Design was to reinvigorate the brand following a decline in consumer engagement coupled with an ambition to launch into premium wholesale channels. This was successfully achieved by taking a bolder approach to fabric and colour and taking a more contemporary view on silhouette and styling . Additional attention to detail on fit and a tiered fabric sourcing strategy has significantly improved the Albam product offer and ultimately the order book! Below is a small section of my work.
